25 Jun The Origin of Free Tours
Free tours — guided walks where tourists decide how much to pay at the end — are relatively modern, but their origin dates back to the early 2000s in Berlin. The idea emerged as an alternative to expensive traditional tours, allowing independent guides to offer their services without a fixed price.
The philosophy behind these tours is to democratize access to culture and motivate guides to give their best to earn better tips. The formula was so successful that it quickly expanded across Europe and the rest of the world. Today, it’s common to find free tours in almost every major tourist city, from London to Buenos Aires.
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